Yelp released an update for its iOS and Android application, which allows users to take new “Yelfies” when they check in to businesses in the app. A Yelfie is a Yelp-specific photograph that combines a regular photo with a selfie, and also includes a business’ name and Yelp star rating.
In addition to introducing Yelfies, Yelp added the ability for users to share their Bookmark Collections with other users. Bookmark Collections were introduced in October, and they allow users to organize the businesses they’ve bookmarked into collections. When a user shares a Bookmark Collection with others, other users can follow the collection and they will see it within their own collections.