Yahoo Hires Former Microsoft Ad Sales & Services Exec as Their SVP of Product

Yahoo has hired Microsoft’s former global vice president of ad sales, marketing, and services to be their new senior vice president of product management, “responsible for driving ongoing product strategy, product planning and product marketing,” according to Yahoo. Bill Shaughnessy will report to Chief Product Officer Blake Irving on strategy in their consumer and advertising products, reports All Things D.
Yahoo has long been talking about how they want to become the leader in online display advertising. Before his global vp role, Shaughnessy was general manager of Microsoft’s digital advertising solutions business group, where he was responsible for strategy, product planning, product management and yield management.