Yahoo Debuts High-Def Ads for Rich Media Content

Sony and Fiat are launch brands

Yahoo has debuted a high-definition enhanced ad unit called Image Ads, which will appear within photo slideshows and other "image-rich" online placements, according to the Sunnyvale, Calif.-based firm.

The HD promos will show up via desktops, mobile phones and tablets on its properties, including Yahoo Sports, omg, Yahoo Music and Yahoo TV. Advertisers at launch are Fiat, Sony and film studio Relativity Media, which are all being charged on a pay-per-click basis for Images Ads.

"These new ads deliver high-quality brand images that are as engaging as the surrounding content, bringing the beautiful full-page ads you might expect from a favorite magazine to the digital world," a Yahoo rep explained via email. "With HD-quality images that adapt to fill the size of any screen, advertisers can create brand visuals that are woven organically into users' daily habits of browsing photos."

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