Yahoo Acquires Facebook Fantasy Sports Game-Makers Citizen Sports

Yahoo today announced that they are acquiring Citizen Sports, a company that creates fantasy sports leagues for Facebook, iPhone, Android and other devices. The acquisition is meant to enhance Yahoo’s position in social games and fantasy sports, and “strengthen Yahoo!’s social strategy of enriching, aggregating and distributing social content from across the entire Web, and offering a highly customizable social experience.”

Citizen Sports various applications allow people to play in fantasy leagues, fi ll out brackets, check out live scores and read news on various sports. This of course complements Yahoo’s existing sports fantasy leagues and Yahoo Sports site, which is the #1 site on the web for sports with 30 million unique users on the web in the US. This acquisition is ostensibly a move towards spreading out the popular Yahoo Sports leagues and news onto other platforms and Social Networks. I know a lot of people that use the Yahoo sports leagues, and it certainly would be useful to be able to play these games on their iPhones or on Facebook.

Citizen sports has had reasonable success on Facebook, with its sports bracket application amassing 600,000 MAU, and other applications having similar successes. See the roster of Citizen Sports games here.

Financial details were not disclosed, but you can read about the acquisition here.