Woot Pokes Fun at AP for Quoting Woot Blog in Amazon.com Acquisition Item

Daily-deal Web site Woot took a shot at The Associated Press in its listing for Tuesday’s offering of a two-pack of Sennheiser MX400 in-ear headphones.
When AP reported on Amazon.com’s acquisition of Woot last week, the AP report included content from the Woot Blog. So Woot decided to turn the tables on AP, which charges for use of its content, saying that the news organization owes it $17.50.
From Woot (Note: WebNewser does not charge for quoting its content):

Hey, The Associated Press! Great to see you! And thanks so much for noticing our little blog post the other day. But, well…we wanted to talk for a second.

The AP, we can’t thank you enough for looking our way. You see, when we showed off our good news on Wednesday afternoon, we expected we’d get a little bit of attention. But when we found your little newsy thing you do, we couldn’t help but notice something important. And that something is this: You printed our Web content in your article! The Web content that came from our blog! Why, isn’t that the very thing you’ve previously told nu-media bloggers they’re not supposed to do?

So, The AP, here we are. Just to be fair about this, we’ve used your very own pricing scheme to calculate how much you owe us. By looking through the link above and comparing your post with our original letter, we’ve figured you owe us roughly $17.50 for the content you borrowed from our blog post, which, by the way, we worked very, very hard to create. But, hey: We’re all friends here. And invoicing is such a hassle in today’s paperless society, are we right? How about this: Instead of cutting us a check for the Web content you liberated from our site, all you’ll need to do is show us your email receipt from today’s two-pack of Sennheiser MX400 In-Ear Headphones, and we’ll call it even.

Anyway, The AP, please send that proof of receipt to service@woot.com before the end of the day. We’re major digital players now. Don’t force us to pass this matter to a collection agency.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.