Target is the latest ecommerce player to push expedited delivery, but, right out of the gate, it has some fierce competition from well-entrenched rivals and may have a tough time winning over consumers—or at least those who aren’t die-hard Target fans.
The retailer offers 65,000 items in as little as an hour for customers who subscribe to its last-mile delivery subsidiary, Shipt, for $99 a year or $14 a month. (There’s also an option to pay $9.99
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