WildTangent Offers New Social Game Ad Integration Solution
Brands are increasingly interested in getting their products into social games—given their soaring popularity on social media hubs like Facebook. The trouble is game integration can be time consuming and costly.
The online game publisher/distribution company WildTangent believes it has a more scalable brand-integration solution. The company has recently rolled out a new offering in which advertisers have the opportunity to insert virtual images or replications of their products within social games—rather than having to be baked into a game during its development stages.
That
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