Wildfire, one of the leading social media marketing platforms, announced a new product today which enables Facebook Page administrators with “Group Deals” which “enables businesses, brands and agencies to easily create and run their own Groupon-like deals on their Facebook Fan Pages and websites”. Given all the buzz surrounding Groupon, LivingSocial, and other large group buying services, this product sounds like a great fit.
While not currently positioned as a tool for submitting to other social buying services, we could see other companies forging deals with Wildfire to have them serve as a publishing platform for deals which integrate into other distribution channels. Just like Wildfire’s other products, there are varying degrees of customization available to Page administrators depending on which service you choose. Wildfire has partnered with Paypal to offer secure transactions directly from a company’s Facebook Page or website.
This is definitely a valuable product that I think many companies will take advantage of. You can learn more about the service on Wildfire’s website.