The Consumer Electronics Show has introduced a slew of new voice-powered devices, with Google and Amazon leading the way. The spread of Alexa and Google Assistant puts Microsoft’s Cortana in a particularly uncomfortable position, one where even the Windows PC isn’t safe from other companies’ encroachment.
The lesson is clear: The most successful digital assistants will be platforms, in two senses. They’ll be available on a wide range of machines, from different manufacturers and in different form factors, as a voice layer on top of different operating systems.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in