Why Some Old Media Still Don't Get It

Do not adjust your computers (netbooks, handhelds, or wherever you’re reading this). The above is a portion of an actual email we received today from one of the broadcast networks. The name of the network and the individual are being withheld to protect the innocent.

We were being pitched a story and we suggested the network use Twitter to communicate their message, and then we’d pick it up as a story here on WebNewser. But the network’s “Twitter expert” doesn’t work on Fridays.

Really?

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in