Why Facebook won't steal your App
Building a successful Facebook App is tough enough without having to worry about plagiarism and idea theft. Indeed, it is not unreasonable to consider why any sufficiently successful application would not simply be amalgamated by Facebook. A brief exploration of the business mechanics behind Facebook, however, put these fears largely to rest.
The Facebook business model is neither new nor particularly complicated: generate as many users as possible and keep them engaged. Revenue comes primarily from local and online advertising, which appears at the lower left and bottom sections of the pages.
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