While brands are just starting to make sense of the mountains of data collected from the Internet of Things (IoT), some tech firms, Dell included, are trying to stay a step ahead by building the tools needed to power the billions of gadgets.
"If you [listen] to any analyst that covers this stuff, there's going to be between 20 [billion] and 50 billion devices attached to the Internet by 2020," said Joyce Mullen, vp and gm of Dell OEM Solutions.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in