Which Topics Are Being Discussed the Most on LinkedIn During the Pandemic?

The most-shared article in June was about Black Lives Matter

#marketing was the most-used hashtag globally on LinkedIn from May through July hocus-focus/iStock
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Marketing remained top-of-mind for LinkedIn users as they continued to navigate through the coronavirus pandemic and the racial justice movement in the U.S.

LinkedIn shared the 20 most-used hashtags globally on its platform from May through July, excluding #covid19 and #coronavirus, which were Nos. 1 and 2. They were:

  1. #marketing
  2. #leadership
  3. #business
  4. #workfromhome
  5. #realestate
  6. #staysafe
  7. #innovation
  8. #kudos
  9. #digitalmarketing
  10. #technology
  11. #webinar
  12. #hiring
  13. #healthcare
  14. #design
  15. #cybersecurity
  16. #mentalhealth
  17. #jobs
  18. #education
  19. #motivation
  20. #health

LinkedIn Marketing Solutions North America insights team lead Adib Kshirsagar shared a look at some other recent activity on the professional network in a blog post.

The top 10 articles shared on LinkedIn in June were:

  1. Black Lives Matter! Yes, Even in the Workplace, by Siji Onabanjo
  2. People Always Come First, by Luis Volpon
  3. Harvard Researcher Says the Most Emotionally Intelligent People Have these 12 Traits. Which Do You Have?, by Daniel Goleman, CNBC
  4. L’Australie a Decouvert un Moyen Ingenieux de Supprimer la Pollution Plastique de ses Cours D’eau, by Phillippe Blot, Sain et Natural
  5. The Best Managers Balance Analytical and Emotional Intelligence, by Melvin Smith, Ellen Van Oosten and Richard Boyatzis, Harvard Business Review
  6. Nike CEO Marks Juneteenth as an Annual Paid Company Holiday, by Zack Budrik, The Hill
  7. A Bad Job With a Good Boss Is Better Than a Good Job With a Bad Boss, by Brigette Hyacinth, Thrive Global
  8. U.S. Businesses Must Take Meaningful Action Against Racism, by Laura Morgan Roberts and Ella F. Washington, Harvard Business Review
  9. 13 Habits of Mentally Tough People, by Brent Gleeson, Forbes
  10. Harvard Lecturer: ‘No Specific Skill Will Get You Ahead in the Future’ But This ‘Way of Thinking’ Will, by Vikram Mansharamani
  11. My Father Spent a Year’s Salary on My First Flight Ticket to the U.S., by Sundar Pichai, Google

And the top 10 topics discussed on the professional network in June were:

  1. Technology
  2. Society and culture
  3. Politics and law
  4. Science and environment
  5. Finance and economy.
  6. Business and management
  7. Health
  8. Marketing and advertising
  9. Education and learning
  10. Internet

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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