Which Facebook Pages Are Growing Fastest Right Now?

The dust has settled from the initial Facebook username land rush, and according to PageData metrics, about 8,000 Page owners have claimed their vanity URLs thus far. When the gates open to Pages with under 1,000 fans this Sunday, we’re sure to see another rush to grab good names.

Taking a look at the Facebook Page landscape this week, which Pages are growing fastest right now? Here are the current fastest growing Facebook Pages in the 1 million to 10 million fan range:

Name Fans Gain↓ Gain, %
1. Starbucks Coffee Company 3,117,072 +656,102 +26.66
2. Victoria’s Secret 1,422,418 +524,999 +58.50
3. Flipping the Pillow Over to Get to the Cold Side 2,559,359 +471,618 +22.59
4. Being barefoot 1,827,032 +416,374 +29.52
5. Vin Diesel 4,892,331 +253,807 +5.47
6. Fresh Prince 1,535,239 +222,746 +16.97
7. Laughing when someone falls 2,106,519 +217,756 +11.53
8. David Beckham 1,664,510 +216,978 +14.99
9. Selena Gomez 1,676,313 +198,851 +13.46
10. I Hate One Word Text Messages! 1,284,294 +188,923 +17.25
11. Laughing 2,040,233 +168,158 +8.98
12. Eminem 1,360,317 +163,504 +13.66
13. Facebook 3,652,444 +163,261 +4.68
14. Ashton Kutcher 2,338,209 +160,415 +7.37
15. I Love my Family 1,248,514 +158,021 +14.49
16. Mafia Wars 2,361,146 +128,826 +5.77
17. 李连杰 Jet Li 1,023,409 +124,248 +13.82
18. Rafael Nadal 1,609,162 +117,310 +7.86
19. Michael Jordan 1,005,471 +111,853 +12.52
20. Roger Federer 1,952,996 +105,149 +5.69

Starbucks and Victoria’s Secret’s Facebook pages have seen some pretty notable weekly gains. At #1 for top gainers this week, Starbucks gained over 600,000 MAU, putting it over the three million fans mark, and Victoria’s Secret’s MAU grew by over 50 percent.

With a weekly gain of over 600,000 fans, Starbucks’s page now has over three million fans:

pagedata_starbucks_62309Victoria’s Secret’s page grew by over 50 percent:

pagedata_victorias-secret_62309

Out of these 20 fastest growing public profiles, it’s significant to note that nine of them, or almost 50 percent, are the official pages of individuals – with Vin Diesel still in the lead. Four of them are brands, including Starbucks and Victoria’s Secret; and six of them are generic unofficial pages, from Flipping the Pillow Over to Get to the Cold Side to I Hate One Word Text Messages!

As brands launch more engaging marketing programs on Facebook, we expect these proportions to change – with the pages of brands and individual celebrities to go up relative to general interest pages. In fact, just as Facebook turned off publishing privileges for several top generic pages two weeks ago, we wouldn’t be surprised to see the trend continue in the weeks ahead. The Facebook Page marketing team is working hard to protect the integrity and authenticity of Facebook Pages, and will be continually developing ways for legitimate Pages to grow.

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