Where Will Facebook Build Its Next Data Centers?

There’s been a lot of discussion lately on Facebook’s increasing infrastructure costs due to its rapidly growing global audience. While Facebook’s growth means unprecedented opportunities for global advertisers and online marketers, it also means Facebook will need to deliver unprecedented amounts of data around the world. Where is Facebook growing, and what will that mean both for its capital expenditures and opportunities for marketers and developers?

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The Facebook Global Monitor – Current Edition
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Today, Inside Facebook released the April 2009 edition of the Facebook Global Monitor – tracking Facebook’s growth in global markets. The Facebook Global Monitor tracks data from Facebook on the company’s international growth to enable marketers, developers, and analysts to spot trends and opportunities. A few highlights from the April report’s findings:

  • Facebook crossed the 9 million active user mark in France during the last month, showing 5% growth in the last 30 days. Facebook’s audience in France is growing more than twice as fast as the rest of Europe, which itself still grew by over 34% in the last quarter.
  • For the first time, Facebook crossed 1 million active users in Israel. Nearly 15% of the country’s population has been active on Facebook in the last 30 days, and we expect growth to continue throughout the rest of the year.
  • Facebook has been quietly growing strongly in Mexico throughout the first quarter of 2009. Facebook’s monthly Mexican audience just crossed 2 million users for the first time ever, and has been growing by about 15% per month in each month this year.

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The Facebook Global Monitor provides alerts on breakout and cooling markets, as well as our latest in-house projections on Facebook’s growth in each country 30 days, 90 days, and 12 months into the future. See the full table of contents below for details.

For those interested in learning more, click the purchase link above. The price is $99 per issue, or $395 for a six month subscription. Future monthly updates will be delivered directly to your inbox. As always, please make suggestions if you’d like to see more attention paid to any topic. (Custom reports are also available.) You can reach us at mail AT insidefacebook DOT com with questions at any time.

We believe big opportunities exist for developers and marketers to reach and engage the Facebook audience in these rapidly emerging and expanding markets. Cheers to continued growth in 2009!


The Facebook Global Monitor

Tracking Facebook in Global Markets

April 2009

Contents

I. Introduction: The Year That Facebook Went Global

II. Global Market Report

1. Audience Size Today

2. Fastest Growing Audience

  • Last 12 months
  • Last 90 days
  • Last 30 days

3. Market Penetration Today

4. Largest Market Penetration Increases

  • Last 12 months
  • Last 90 days
  • Last 30 days

III. Emerging Market Analysis

1. Growth Projections

  • Next 30 days
  • Next 90 days
  • Next 12 months

2. Technical Alerts

  • Breakout Markets: Last 90 Days
  • Cooling Markets: Last 90 Days

IV. Regional Summaries

1. Africa
2. Asia / Pacific
3. Europe
4. North America
5. South America

V. Country Updates

1. Argentina
2. Australia
3. Austria
4. Bahamas
5. Bahrain
6. Bangladesh
7. Belgium
8. Bolivia
9. Bosnia & Herzegovina
10. Brazil
11. Bulgaria
12. Canada
13. Chile
14. China
15. Colombia
16. Costa Rica
17. Croatia
18. Cyprus
19. Czech Republic
20. Denmark
21. Dominican Republic
22. Ecuador
23. Egypt
24. El Salvador
25. Finland
26. France
27. Germany
28. Ghana
29. Greece
30. Guatemala
31. Honduras
32. Hong Kong
33. Hungary
34. Iceland
35. India
36. Indonesia
37. Ireland
38. Israel
39. Italy
40. Jamaica
41. Japan
42. Jordan
43. Kenya
44. Kuwait
45. Lebanon
46. Lithuania
47. Luxembourg
48. Macedonia
49. Malaysia
50. Maldives
51. Malta
52. Mauritius
53. Mexico
54. Morocco
55. Netherlands
56. New Zealand
57. Nicaragua
58. Nigeria
59. Norway
60. Oman
61. Pakistan
62. Palestine
63. Panama
64. Paraguay
65. Peru
66. Philippines
67. Poland
68. Portugal
69. Puerto Rico
70. Qatar
71. Romania
72. Russia
73. Saudi Arabia
74. Serbia
75. Singapore
76. Slovakia
77. Slovenia

Purchase this report

The Facebook Global Monitor – Current Edition
Buy PDF: $99 USD
OR Buy 6 Month Subscription: $395 USD

78. South Africa
79. South Korea
80. Spain
81. Sri Lanka
82. Sweden
83. Switzerland
84. Taiwan
85. Thailand
86. Trinidad and Tobago
87. Tunisia
88. Turkey
89. Ukraine
90. United Arab Emirates
91. United Kingdom
92. United States
93. Uruguay
94. Venezuela
95. Vietnam

Footnotes & Methodology