Adweek has expanded its offering of live shows, webinars and virtual events during this financial crisis brought on by the coronavirus pandemic. Each week, we’ll share a schedule of events and links to tune in. (All times are Eastern Standard.)
Monday, May 4
Podcast: Yeah, That’s Probably an Ad
Hosts: David Griner, creative and innovation editor, and Ko Im, departments editor
Guests: Minda Smiley, agencies reporter, and Kelsey Sutton, streaming editor
Co-hosts Ko Im and David Griner speak with agencies reporter Minda Smiley about the good things brands are doing. Plus, streaming editor Kelsey Sutton speaks with Joseph Gordon-Levitt about his new quarantine collaboration.
Noon Livestream: #AdweekTogether: The Real Heroes Project
Host: Stephanie Paterik, executive editor
Guest: T.L. Stanley, senior writer
The heroes that millions of sports fans look up to each day pay tribute to the real heroes of the pandemic: the frontline workers. We go inside the Real Heroes Project, which brings the major leagues together for the first time.
Tuesday, May 5
Noon Livestream: #AdweekTogether: The Evolving Influencer
Host: Ko Im, departments editor
Guest: Mary Keane-Dawson, CEO, Takumi
For influencers, there will always be a ”before the pandemic” and “the after.” Their roles as a new kind of marketing tool will change when we get through this, but how? Mary Keane-Dawson, CEO of influencer marketing agency Takumi, joins us to answer that question.
4 p.m. Livestream: I’m With the Brand Live
Host: Ian Wishingrad
Guest: Mark Olivieri, president, OWYN Beverages
Ian Wishingrad grills top executives of challenger brands trying to disrupt the marketplace. OWYN Beverages makes vegan plant-based protein products.
Wednesday, May 6
Noon Livestream: #AdweekTogether: Creating Through Crisis
Host: David Griner, creativity editor
Guest: Karin Fong, director, Imaginary Forces
What inspires creatives today? How are stay-at-home orders affecting the ability to create? Karin Fong, creative director and founding member of Los Angeles agency Imaginary Forces joins us with some tips for all creatives.
1 p.m. Webinar: The Time for Connected TV Is Now
Sponsor: The Trade Desk
The shift toward streaming TV is accelerating faster than ever and defying even the most bullish predictions. Unexpected quarantine orders in the U.S. have served as the catalyst to massive growth across viewership, content availability and ad inventory on connected TV. New research from The Trade Desk and YouGov looks at how consumers in the U.S. are shifting their TV watching habits and preferences.
3 p.m. Livestream: The Way Forward: Delivery and Sports
Host: Lisa Granatstein, editor and svp programming
Guests: NFL CMO Tim Ellis and DoorDash vp of marketing Kofi Amoo-Gottfried
In the third installment of Adweek’s new livestreamed video series, Adweek Presents: The Way Forward, we’ll focus on how, during this health crisis, sports and food delivery marketers are quickly adapting their businesses to better serve their customers and support frontline and essential workers.
Podcast: Adweek Radio Ep. 2: It Hiits Home
Host: Josh Rios, video editor
Guests: Lauren Roxborough, CMO at Y7 studio and Ryan Barwick, brand reporter
In this weeks episode we talk about how fitness brands have adapted to Quarantine life with Lauren Roxborough, CMO at Y7 studio and Ryan Barwick, Adweek’s brand reporter.
Thursday, May 7
Noon Livestream: #AdweekTogether: The Future of Programmatic
Host: Ronan Shields, programmatic editor
Guest: Nicolas Bidon, CEO, Xaxis
Before the pandemic completely upended the industry, the biggest thing to happen in ad tech was the incredibly disappearing cookie. We’ll hear from Nicolas Bidon, CEO of Xaxis, one of the world’s biggest ad tech players, about how he’s preparing his team for a post-Covid-19 programmatic world.
1 p.m. Webinar: Drive Outcomes With Converged TV, CTV and Digital Measurement
TV measurement has been fractured by the explosive adoption of streaming media services viewed via connected TVs. This transition has created a blind spot for both broadcasters and advertisers. They know consumers are watching, but it’s been a challenge to achieve demographically verified measurement across CTV, linear TV, mobile and desktop.
Friday, May 8
Noon Livestream: #AdweekTogether: Looking Up and Looking Forward
Host: Nick Gardner, video editor
Guest: Tammy Brook, president FYI Brand Communications
In the age of Covid-19, celebrities are just like us: staying home and staying safe. We’ll talk with Tammy Brook, president of FYI Brand Communications to talk about the future of pop culture marketing.