No longer can we, as a society, "do it for the Vine."
On Thursday, Twitter announced it would soon be "discontinuing" the mobile app for Vine. Vine provided a wealth of hilarious six-second loops, often involving sports or highlighting political protests in a time before we all had livestreaming capabilities in our pockets.
But all that's over now.
And that's leaving thousands of highly creative digital influencers without an outlet.
"The creators who will be most damaged by this move are those who were too late to push off-platform," said Taylor Nikolai, creator and owner of the @FunnyVines Twitter account and CEO of Viral Spark, a social media consulting company.
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