What Does It Take to Be a Social Media Strategist?

So, you want to be a social media strategist… Well, the landscape is always changing, but if you’re lucky enough to land a gig in the field, you can evolve along with it. However, those looking to join an agency need to possess a certain skill set to get the job done.

First, while this is a strategic position, it’s also creative. You should have experience working with consumer brands, leveraging social networking tools and managing online communities, as you’ll be expected to plan, develop and execute social media marketing strategies in innovative ways.

This isn’t just about having a high Klout score. You’ll need to have experience building digital media campaigns on various social platforms, demonstrating your understanding of how owned, paid and earned media fit in the overall marketing strategy for the client.

Of course, you’ll need to know the ins and outs of various social platforms, and have experience with community management and reporting. You should be able to develop social media guidelines, content strategies and best practices with your expertise. If all of this describes you, check out this social media strategist opening at RDA International and more job opportunities on mediabistro.com.