Last week, Pinterest and Instagram both turned heads by confirming rumors that had been floating around for some time: both would be entering the e-commerce market via “buy buttons” and related tools that connect sponsored posts directly to revenue streams for the first time.
We know this means bigger credit card bills for social media devotees everywhere. It also means that marketers can finally enter dollar amounts in the “ROI” columns of their social media spreadsheets.
But
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in