What Content Creators Need to Know About Twitter Relaunching Vine as Vine Camera

Long live the 6-second loop

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The app formerly known as Vine has started growing new roots.

Today, the Twitter-owned platform officially shut down and relaunched as Vine Camera, an app that will let lovers of the short-form format keep taking six-second videos but with a new outlet—the Twitter mother ship.

The app, which appeared in Apple's App Store today, lets users save Vine loops to their phones and post them directly on Twitter, doing away with the previous Vine-specific platform. (In October, Twitter announced plans to shut down Vine just four years after buying it for $30 million.)

To help people prep for the peaceful transition of power, Twitter published an FAQ explaining what Viners might want to do with their old loops and how they can get started on new ones. Here are a few of the highlights:

1. Save your old vines asap

As part of the transformation from Vine to Vine Camera, Twitter will be getting rid of all users' Vines saved on the app. That means anyone who wants to save their favorite videos from the past few years should download them immediately. (As TechCrunch points out, Jan. 18 will be the last day they'll exist in their current form.)

2. Behold, the Vine archives

Instead of erasing Vine entirely, Twitter is setting up a browsable archive. However, comments and likes will disappear from loops. Also, everyone who has a vine.co URL will see it show up as a page with a profile bio but without content.

3. You can transfer followers (sort of)

Anyone who's Vine-famous will be glad to know Twitter has created a sort of makeshift way to help followers make the move from one app to the next. Users can connect their Vine and Twitter accounts by utilizing the "Follow on Twitter" feature, which will let people more easily figure out where to find and follow their favorites.

This morning, Vine tweeted its own on fleek farewell:


@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.