Westin Hotels (Starwood) Free BlackBerry Offer???

I must have missed a memo somewhere because I can’t decipher the relationship between Westin Hotels & Resorts (Starwood) and their offer of a free BlackBerry phone (with two year contract). You can see the image accompanying an email I received from Westin to the left. It looks like some kind of Curve model to me. But, I don’t follow RIM closely and could be wrong.

There doesn’t seem to be any tie mentioned in the email between the offer for the BlackBerry and any Westin or Starwood initiative (e.g., unlock your hotel door with the BlackBerry using WiFi or Bluetooth and a short term virtual key). I did, however, find this September 1 press release.

Starwood Hotels & Resorts Launches Its First Application for BlackBerry Smartphones

The SPG App makes it easy for BlackBerry smartphone users to browse and make reservations at 1,000 Starwood properties across the globe. Members can also use the new application to manage current reservations, view their Starpoints balance, check on recent account activity, connect with customer service, get directions and maps to their hotel from their current location, and access TheLobby.com – the SPG blog featuring travel trends and tips.