This Week’s Must-Haves: Nike’s New Self-Lacing Sneakers

This week, the Adweek staff is highlighting Nike's new self-lacing HyperAdapt sneakers, Wilson's app-connected basketball and more smart gear for the fitness buff. Take a look!


Nike HyperAdapt 1.0, price TBD

Last fall, Nike gave Back to the Future fans a thrill by announcing the release of a real-life version of Marty McFly's famous auto-lacing Nike Air Mag sneakers. Alas, the shoes were never intended for wide release—only a few were made available to be auctioned for charity. But this past spring, Nike revealed even bigger news: Using the same "adaptive lacing" technology, the company had developed its first pair of self-tightening sneakers to be sold at retail. Dropping this holiday season, the Nike HyperAdapt 1.0 features embedded sensors that control a battery-powered lacing system. When the shoe's wearer steps in, the sensor determines foot pressure and position, and tightens the laces accordingly. Buttons on the outside of each shoe also allow the wearer to incrementally tighten or loosen the laces, and after a few wears, the sneakers will begin to automatically adjust to the preferred setting. Now, how about a hover car?

Available December 2016:


Wilson X Connected Basketball, $200

Take your game to the next level with Wilson's app-connected basketball, which lets you track your shot accuracy and range in real time on your smartphone. The Wilson X app offers four different training games to help sharpen your skills, and even lets you play live in-game audio like crowd noise and countdown clocks.

Buy it:


Halo Sport Headset, $550

You already stretch your muscles before a tough workout—why not warm up your brain, too? The Halo Sport Headset claims to be able to boost athletic skill through "neuropriming," or sending small bursts of energy to the motor cortex that improve neuromuscular signaling, activate more muscle fibers and improve the body's response to training. Halo found that a 20-minute pre-workout session improved strength, dexterity and more.

Available fall 2016:


Hexoskin Smart Kit, $399

Available for men and women, Hexoskin's smart shirt lets you dive deeper into your own biometric data with embedded sensors that measure heart rate, breathing, fatigue level and more. Thanks to newly updated Bluetooth 4.1 technology, Hexoskin can now sync with third-party apps, smartwatches and GPS devices in addition to its own iOS and Android app.

Buy it:


Motus Baseball, $150

Used by 27 MLB teams, the Motus Baseball system is aimed at helping both pitchers and batters avoid injury while improving performance. The Motus sensor can be attached to the included compression sleeve to analyze pitching mechanics, monitor workload and project throw limits to prevent overuse, or clipped onto any batting glove to track bat speed, hitting zone and more. Both the MotusThrow and MotusBatting apps offer training modes based on personal results.

Buy it:


Samsung Gear Fit2, $180

Samsung's latest wearable is a triple threat, combining fitness tracking capabilities (it even automatically detects your activity, from biking to yoga) with music playback (store up to 500 songs or stream through Spotify) and smartphone features (send and receive texts and calls, get calendar alerts or view app notifications).

Buy it:

This story first appeared in the June 27, 2016 issue of Adweek magazine.
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