WeChat launches TV commercial campaign, targets Singapore
China’s largest web company Tencent recently launched a TV commercial campaign for its messaging app WeChat which targets the Singaporen market.
The TV commercial features two Taiwanese celebrities — Alan Luo Zhi-Xiang and Raine Yang. The commercial, which can be seen here, shows the two stars demonstrating some functions of the app, including a voice recognition functionality and stickers, a special emoji. The same TV commercial was used in Taiwan. The TV spot will air on free-to-air channels including Channel 8, Channel U, W drama and E-City starting this week.
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