Weber Shandwick Pitches Sports Illustrated Swimsuit Issue

This copy of Sports Illustrated‘s Swimsuit Edition hit the editorial desk this morning.

Agency Weber Shandwick is promoting JAGTAG, a mobile technology company that enables readers to take pictures of different barcodes placed throughout the magazine, text them to a certain number, and in return enjoy videos of the SI models.

The Weber team covered up the magazine in stickers with information about JAGTAG, in an effort to ensure the media won’t miss their client’s name.

One of the stickers reads, “Why settle for the picture, when you can have them in your pocket. JAGTAG technology brings this year’s swimsuit beauties directly to your mobile phone – a major step forward in extending print and advertising opportunities for publishers.”