Web Video Budgets to Grow, Survey
Most marketers plan to up their spend in 2010 on online video—though they’ll do so despite maintaining serious qualms about the medium.
According to a survey of ad advertising agencies commissioned by the video network BrightRoll, a whopping 94 percent plan on increasing their Web video budgets this year. That’s despite the fact that nearly half of those surveyed have either had a video campaign executed in a way other than how they expected (17 percent) or are are unsure about whether their campaigns have run as planned (31 percent).
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