Walkthrough of how to use Facebook's updated self-serve ad tool
Facebook has been testing a new self-serve ad tool that frames ad creation in easier-to-understand terms and simplifies the steps to starting a new campaign.
Now that we’ve had the opportunity to use the ad tool ourselves, we can see Facebook is making positive strides in creating a tool that small businesses and individuals can use effectively to create campaigns for their pages, apps and other content. However, we have some doubts about the new “objective” section.
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