Vox Creative to Include New Display Units and Analytics
Verge, SB Nation and Polygon publisher boosts contextual ad products
Vox Media, publisher of The Verge, SB Nation and Polygon, has debuted a custom advertising service dubbed Vox Creative. The move is meant to boost the New York-based media firm's abilities to serve contextual ads for brands, building on its other marketing products like Vox Studios and Chorus.
"We are planning the rollout of new display products with deep back-end analytics to measure beyond the click," Joe Purzycki, vp of advertising for the Washington, D.C.-based media firm, told Adweek today in an email.
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