Why Use Photos And Videos In Social Media Marketing? [INFOGRAPHIC]

Did you know that 90 percent of information transmitted to the brain is visual, and that we process images 60,000 times faster than plain text?

For social media marketers, this is, of course, massively important. By using photos and videos in your campaigns you can dramatically increase user engagement and ROI – on Facebook, photos are Liked more than twice as often as text updates, and some 700 videos are shared on Twitter each and every minute.

This infographic from B2B Infographics takes a closer look at why you must use visual content in your social media marketing.

(Source: B2B Infographics. Twitter bird image via Shutterstock.)