Videogame, meet movie; movie, meet videogame

E3 (or for the uninitiated, the Electronic Entertainment Expo) is upon us, literally choking the streets with geeks.

And, as usual, a cacophony of announcements shouted from the holy minarets of the PlayStation. Among them:


— “World of Warcraft” a game that’s responsible for the demise of countless happy marriages due to its utterly immersive and massively multiplayer qualities, might become a movie. Warner Bros. Pictures-based financier, Legendary Pictures is developing the game for a film.


— In a stunning bit of chiasmus, news of a videogame becoming a movie is followed by news of a movie becoming a videogame: “Hellboy” the campy 2004 action movie directed by Guillermo del Toro is set to become a game at Konami – and one with del Toro developing with comic book creator Mike Mignola, no less.

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