VH1 Upping Mobile Offerings

After what it claims was its best year ever, VH1 Mobile is upping its mobile presence with a revamped mobile Web site (m.vh1.com), a new ringtone subscription service, some iPhone apps and a new trivia game based on its hit TV series Best Week Ever.

The snazzier mobile site now gives visitors access to episodes and show clips, exclusive live performances, photos and VH1 blog and scandalist.com posts.

The Best Week Ever Trivia for Prizes game, like the weekly TV series, gets updated every week with new trivia from current pop culture news. Its questions are based on segments from the previous show’s broadcast. I

iPhone owners will soon have access to VH1 Photos, which lets them view and share the latest celebrity photos, and VH1 Sneak Peeks, an app that delivers clips from the network’s top shows.

With VH1 Mobile’s subscription ringtone service, users get two ringtones and one wallpaper featuring hit artists per month for $5.99.

The network’s mobile service seems to be doing just fine, even without the new offerings. Video streams from VH1 Mobile in December topped two million. For all of last year, video streams were up 97% and page views grew by some 580% over 2007.