User acquisition network Appia surpasses 75 million sponsored app installs


Mobile user acquisition company Appia has announced it has surpassed 75 million app installs across its performance-focused mobile app install network. The company focuses on the lifetime value of mobile app users, and offers tools for non-incentivized advertising for developers and advertisers. In addition, the company has announced new publisher partnerships with GameHouse, Sponsorpay and Smaato.

“Appia’s goal is to drive quality app installs for our clients – and we surpassed the 75 million app install mark through innovation and a deep commitment to this space and our industry,” said Jud Bowman, CEO of Appia. “We are thrilled to achieve this critical milestone and excited to realize a scalable network that has driven significant installs with global reach and enriched profile insights.”

Appia ended 2013 with a revenue increase of 345 percent year-over-year. The company’s “Discovery Ads” allow publishers and developers to offer ads that seamlessly integrate into the look and feel of their apps, while a publisher self-service option gives publishers a “one-stop self-service tool” for app monetization. This self-service toolset has been adopted by 750 developers since its launch in late January 2014.

Alongside this announcement of 75 million installs, Appia has also revealed two advertiser additions to its client roster: Hipmunk and BASH Gaming.

Appia’s SDK is available on iOS and Android. More information on Appia’s network and tools is available on the company’s website.