Unmetric: Astros, Rockies, Dodgers Heat Up Facebook, Twitter, Instagram in June

The New York Yankees continued to lead in audience size across the three social networks

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Playing a better brand of baseball also helps Major League Baseball clubs’ social brands, as the much-improved Houston Astros and Colorado Rockies found out in June.

Social marketing firm Unmetric examined its cross-channel reports for June, and it found that:

  • The Astros posted the highest growth on Facebook and Twitter, while the Rockies did the same on Instagram.
  • The New York Yankees continued to lead in audience size across the three social networks.
  • The Chicago Cubs led engagement on Facebook and Twitter, while the Yankees did so on Instagram.
  • The Los Angeles Dodgers had a strong June, as well, leading in Facebook posts, likes and comments, as well as likes and comments on Instagram.
  • The Boston Red Sox were the most active MLB team on Twitter, but the rival Yankees led that platform in likes and comments.
  • The most Instagram posts by an MLB team in June came from the Oakland Athletics.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.