Undertone Intros U360 AudiencePlus
NEW YORK Online ad network Undertone Networks has introduced U360 AudiencePlus, a new product that will enable the company’s partners to locate their audiences on other sites across the Web — and sell ads targeting those audiences.
Undertone claims it can identify Web users who visit particular sections of various sites, and then deliver ads to those same users when they visit other venues in its network.
“Nobody sells out all of their inventory,” explained Undertone CEO Mike Cassidy.
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