UN 'Auto-Complete Truth' Campaign Uncovers Sexism Around the World
You didn’t really even need to see this terrible TRUECar clip to know that some companies still think it’s cool to hawk their products with totally sexist spots on American TV. But Google‘s auto-complete feature offers an even more disturbing look at trends in misogyny around the world—and it led to a really cool PSA campaign created by Memac Ogilvy, the agency’s Dubai wing.
Google auto-complete offers a strange and often unsettling look into the public’s psyche:
The Ogilvy creative team came across some results even more disturbing than that one and decided to partner with the United Nations advocacy group UN Women to create a related PSA campaign.
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