Twitter Offering A New Way To Reach Your Audience: Surveys

Wondering what your audience thinks about X vs Y – or maybe you’re just uncomfortable with promoting a specific tweet or trending topic and want more interaction?

It seems Twitter has you in mind and will soon be offering the ability to survey your audience.

Twitter is partnering with Nielsen to offer “brand impact measurement for Twitter” in the form of brand surveys:

Brand surveys will appear to users just like a Promoted Tweet — right within the user’s timeline on both mobile devices and desktop. Users may see a Tweet by @TwitterSurveys, inviting them to fill out a survey directly within the Tweet itself. Building on Twitter’s mobile heritage, we’re giving brands the ability to deliver and measure the impact of mobile and traditional desktop campaigns through these surveys. . . . [W]e believe it will give brands better insights to determine purchase intent, overall awareness, and other advertising metrics and analytics that can lead to greater engagement on Twitter.

And here’s how it will look:

Looks interesting, hmm?

But don’t rush to Twitter to figure it out right now, it’s not available until early 2013. Right now, they’re “working with a small set of advertisers to test this feature.” Though feel free to check out other advertising options here.

Will you be taking advantage of this new offering for your business? And do you think surveys will make Twitter better or annoying from an everyday user standpoint?

(Survey image from Shutterstock)

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