Twitter is now open for media. The micro-messaging platform rolled out a key change to its website and app design today that will feature photos and videos more prominently in users’ feeds.
Twitter photos and Vine videos will now automatically show in feeds without the added step of having to expand the content.
“Timelines on Twitter will be more visual and more engaging: previews of Twitter photos and videos from Vine will be front and center in Tweets,” the company said in a blog post announcing the new look.
It was unclear how or when marketers would be able to take advantage of the change, but media-rich advertising could evolve out of it.
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