Twitter Is Showcasing the Top Tweets, Hashtags and Moments in a Single Place

Explore tab will make it easier to discover the best content

Twitter is finally adding a long requested feature: A better way to discover people, events and trends.

The company is introducing Explore, a tab that the company says will be a home for the most popular and relevant content on the platform. In a blog post today, product designer Angela Lam said the addition will house Trends, Moments, Search and live video.

"Over the past year, we've been exploring different ways to make it simpler for people to find and use Trends, Moments, and Search," Lam wrote. "During our research process, people told us that the new Explore tab helped them easily find news, what's trending, and what's popular right now."

Explore—which will begin rolling out for iOS today and for Android within the next few weeks—is similar to what Twitter has been testing with some users a few months back. The news also comes just a few weeks after CEO Jack Dorsey used his own account to crowdsource suggestions for what users think Twitter could do to improve the experience.

Users have wanted Twitter to showcase the best parts of the platform in one location for a while. Agency execs and average users have pointed out how making it easier to navigate could help increase engagement—something Wall Street would certainly love to see as the company struggles to grow its user base fast enough to please investors.

Twitter is expected to report its fourth-quarter earnings on Feb. 9.


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