Twitter Promoted Trends Typically Cost Less in Latin America

$200K price tag not usually applied, per IMS

Global brand marketers that want to zero in on what they can get out of Promoted Trends—which cost around $200,000 a day in the United States—might want to run a few tests in Latin America on the cheap. IMS, which has handled everything but Brazil in terms of Twitter's Latin American sales push since last September, said Promoted Trends are often sold in the region at a lower cost than what U.S.-based marketers pay.

"The pricing is tailored by country," Maren Lau, IMS chief marketing officer, told Adweek.

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