Twitter Marks World Suicide Prevention Day

The social network detailed several partnerships and initiatives

World Suicide Prevention Day is Sept. 10 ADragan/iStock
Headshot of David Cohen

Twitter is marking World Suicide Prevention Day Thursday with several partnerships and initiatives.

Vice president of global public policy and philanthropy Monique Meche said in a blog post that nearly 800,000 people commit suicide every year, according to the World Health Organization, adding that the Centers for Disease Control and Prevention reported that younger adults, racial and ethnic minorities and essential workers are disproportionately faced with mental health challenges due to the prolonged pandemic.

She wrote, “Earlier this summer, we worked with various mental health partners across the globe to raise awareness and encourage honest conversation around the emotional challenges we are experiencing together, amid the unprecedented Covid-19 crisis. Since then, we’ve expanded our work with non-governmental organizations to identify, connect and engage vulnerable people across the world. In particular, we’ve continued to engage suicide prevention organizations and counseling services to ensure that people on Twitter feel safe and have access to support when they need it most.”

Twitter’s World Suicide Prevention Day partnership with the International Association for Suicide Prevention continued for the third year, and the social network rolled out a hashtag-triggered emoji that will add the orange ribbon for the day to tweets in 23 languages containing #WorldSuicidePreventionDay, #WSPD, #WSPD2020 and #SuicidePrevention through Sept. 25.

The social network is working with more than 20 nonprofit partners worldwide to offer Ads for Good grants so that they can amplify their suicide prevention and mental health awareness campaigns, and creative activations from advisory group partners on suicide prevention and mental health from Twitter’s Trust & Safety Council are also being amplified.

Twitter also teamed up with local mental health authorities and nonprofits in several markets to roll out #ThereIsHelp, a notification service providing users with mental health information and resources via Twitter and email when they search for terms associated with suicide or self-harm.

ThereIsHelp is available in Australia, Belgium, Brazil, Denmark, Finland, France, Germany, Hong Kong, Indonesia, India, Ireland, Israel, Italy, Japan, Kenya, Malaysia, Mexico, the Netherlands, Nigeria, the Philippines, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, the U.K. and the U.S.

Meche wrote, “Twitter’s active commitment to improving mental health plays an important role in addressing suicide and self-harm, and we look forward to continued collaboration with suicide prevention organizations across the world.” David Cohen is editor of Adweek's Social Pro Daily.