How Twitter As Earned Media Affects Paid Media

This is a guest post from Brian Honigman. Brian is a Social Media Account Manager at LunaMetrics.

Twitter has grown dramatically over the last couple of years and the complete impact of this social network has still yet to be seen. Like Facebook and other social media platforms, Twitter as earned media has affected other forms of paid media. TV, billboard and packaging advertising have been some of the most affected forms of paid media by the 140 character mico-blogging giant.

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