Twitter Exec Offers Clues on Future of Twitter Commerce
Twitter's 'buy' button launched alongside small purchase items and it might stay that way, says a Twitter insider.
Twitter’s “buy” button was officially announced in September of last year, and started to appear in the wild in November. So far, the button has been tied to small promotional items, such as free popcorn with a movie ticket, and hasn’t yet rolled out to all brands.
So when can you expect a bigger e-commerce push from Twitter?
Ori Carmel, marketing manager with Twitter, has been speaking at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference in New York, and offered one or two clues about Twitter’s plans.
In the Q&A after his talk, Carmel was pressed directly on how Twitter’s commerce efforts were progressing.
There
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