Tweet The Super Bowl: NFL Launches a Super Bowl Hashtag

The Super Bowl represents America’s pastime in its historic sport but also in the entrenchment of business surrounding the game. Viewed by 98,000,000 viewers in 2009, and with an average 30 second advertising spot costing $3,000,000, the Super Bowl is typically the biggest opportunity for brands to make sweeping statements, and with social media on the rise, we’re seeing more and more brands dive into areas like Facebook and Twitter. This week, NFL.com organized a social media campaign that utilized Twitter and Flickr to centralize social media chatter about the upcoming Super Bowl 44.