Turner, MySpace Ink Cross-Promo Pact for Nascar.com.
Turner Sports has inked a cross promotional pact with MySpace for Nascar.com.
As part of the deal, MySpace will host a Nascar-branded page, which will feature a mix of Nascar content and various social networking features geared for racing fans. The Nascar page will also drive users to multiple driver-specific pages across MySpace. Plus, MySpace will promote several Nascar.com subscription products, including TrackPass–which allows users to watch top races or favorite drivers online.
Meanwhile, Nascar.com has agreed to drive traffic to MySpace.
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