As the NBA season tips off tonight, Turner is dialing up its online video ad offerings by letting brands deliver TV commercials into live games as they are streamed on the Web.
The move could mark the first step for networks like Turner to dynamically deliver TV ads just as they do Web ads—i.e., using technology to place ads alongside content, rather than manually placing spots into commercial pods.
In this case however, Turner is placing video ads within games streamed on TNTDrama.com,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in