This Week On Twitter: The Social Travel Industry, The Twitter Olympics And Twitter vs Facebook

Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a look at social media’s influence on the travel industry, news that the London Eye will become the Twitter sentiment gauge during the Olympics, thoughts on whether Twitter will ever be bigger than Facebook, a report from Twitter that you’ll soon be able to download ALL of your tweets and how Twitter hopes to become the “official narrator” of the Olympics.

Here are our top 10 Twitter stories of the week.

1. Social Media’s Influence On The Travel Industry [INFOGRAPHIC]

Did you know that 87 percent of travelers use the internet for the bulk of their travel planning? The U.S. online travel industry is set to reach a heady $162 billion in 2012 – up some 74 percent since 2007 – and social media is playing its part. More than half (52 percent) of travelers have changed their plans after researching their trip on social media sites, and 50 percent of travel companies have said that direct bookings have been generated from social media.

2. London Eye To Become Twitter Sentiment Gauge During Olympics

The London Eye will be transformed during the Olympics to show global Twitter sentiment towards the Games. The more enthusiastically you tweet, the brighter the tallest Ferris wheel in Europe will become.

3. Will Twitter Ever Be Bigger Than Facebook? [INFOGRAPHIC]

Has Facebook peaked? If the results of a new survey are to be believed, then perhaps it has. 52 percent of respondents said that they planned to spend less time on Facebook, and a heady 73 percent said that they believed that another social network will eclipse it. So, here’s the big question: will it be Twitter?

4. You’ll Soon Be Able To Download ALL Of Your Tweets Directly From Twitter

One of Twitter’s best features is its search functionality, but it’s always been plagued by one major problem – you can’t search back more than seven days. That’s useful when all you care about is what’s happening now(or, at least, very recently), but what if you want to look further back? What if you want to re-read all those cool, witty tweets you were sending out years ago?

5. Twitter Partners With NBC To Become “Official Narrator” Of The Olympics

Everyone’s favourite micro-blogging platform had already beenworking pretty hard, but Twitter has taken additional steps to ensure that it, and not Facebook, is the social network of the 2012 London Olympics. Twitter has partnered with NBC to become the “official narrator” of this year’s Games, and will setup a page that will host tweets from athletes, fans, broadcasters and TV personalities that will be heavily promoted by NBC during its Olympic coverage.

6. Twitter Co-founder Becomes Billionaire

We know that Twitter has a “truckload of money,” according to its current CEO Dick Costolo, so assuming its creators are millionaires is an easy assumption to make. But guess what? You’re wrong! One of them, Jack Dorsey, is now a billionaire.

7. Twitter, Facebook, Pinterest, FourSquare – How To Use Social Media At Trade Shows [INFOGRAPHIC]

If you’re exhibiting at or running a trade show – or thinking of starting one – the correct use of social media can be the single difference between standing out and driving a boatload of footfall to your stand or event… or disappearing without a trace. Trade shows are expensive, and exhibiting at the best shows can wipe out huge chunks of your marketing budget. By implementing the major social channels in your show strategy you can ensure that your brand is seen and, if your products and services deliver, essentially guarantee a ton of new business.