This Week on #Twitter: 10 Twitter Search Tips, Social Smartphone Moms, Social Media SMBs

This Week on #Twitter: 10 Twitter Search Tips, Social Smartphone Moms, Social Media SMBs

Need a little weekend reading?

We’ve compiled our top ten Twitter stories of the week, which includes 10 things you probably didn’t know you could do with Twitter search, a study that reveals that 79 percent of smartphone-owning moms use social media, how social media is the number one promotional tool for small businesses, a look at how marketers are spending on social for the holiday season and the anatomy of a perfect event.

Here are our top 10 Twitter stories of the week.

1. 10 Things You Probably Didn’t Know You Could Do With #Twitter Search

Twitter’s search tool is an incredibly powerful part of the system but it’s criminally underused. Indeed, many new users aren’t even aware that you can search on Twitter, and those that do often aren’t aware of the more advanced aspects of the feature. It’s time to put that right. In this article we’ll look at 10 things you probably didn’t know you could do with Twitter search, with easy-to-follow, clickable examples so you can utilise these tips right away.

2. 79% of Smartphone Owning Moms Use Social Media Daily [STUDY]

Almost eight in 10 smartphone owning mothers (or expectant moms) in the United States access social media sites at least once daily on their devices, reveals a new study.

3. Social Media is the Number One Promotional Tool for SMBs [STUDY]

Three-quarters of small and medium-sized businesses (SMBs) use social media, spending about one-fifth of their total media budget on platforms such as Facebook and Twitter, reveals a new study.

4. 67% of Marketers Spending More on Social Media for the Holiday Season [INFOGRAPHIC]

Did you know that the primary goal for 62 percent of marketers this holiday season is driving sales and extending brand reach? 19 percent want to generate qualified leads, and 13 percent cite driving traffic to their website as their top priority.

5. Social Media, Great Content and Email Marketing – The Anatomy of a Perfect Event [INFOGRAPHIC]

Planning an event might seem easy on paper, but the reality involves a lot of hard work. While a venue and some nibbles might be all you need to get started, delivering a positive, rewarding experience for attendees requires quite a bit of forward thinking and a lot of advance planning on your part.

6. Local News Readers Share More Stories on Social Media [STUDY]

People who prefer and read local news media are more likely to share that content on social media sites than those who consume their news from national sources, reveals a new study.

7. Twitter Launching Targeted Ads For Movies

Twitter will begin beta testing targeted ads for users who are fans of movies over the next few months, writes The Hollywood Reporter.

8. The Art of Smoasting: How to Boast on Social Media Like a Pro [INFOGRAPHIC]

Are you partial to a little smoasting? A portmanteau of social media and boast, smoasting is, essentially, the humblebrag. That is, using platforms such as Twitter and Facebook to show your friends and family how amazing your life is without appearing to make too big a deal about it.

9. You Can Now Add Items to Your #AmazonWishList Through Twitter

Earlier this year Twitter and Amazon launched #AmazonCart, a hashtag-powered service that let you put products into your Amazon shopping cart simply by replying to a tweet. Now, Amazon has launched #AmazonWishList, a similar tool which lets you quickly add items to your Wish List on the shopping giant while you’re using Twitter.

10. Apple Still the Coolest Brand, Says Study (While Twitter Falls Out of Top 20)

Apple has been rated the coolest brand in Britain for the third straight year, reveals a new survey. Meanwhile, Twitter has fallen out of the top 20 for the first time since making its debut in 2011.

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(Twitter image via Shutterstock.)