This Week On Twitter: Social Journalism, The History Of Influence And A World Without The Internet

Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a study that shows the impact Twitter is making in the world of journalism, the history of social influence, a look at how the world would be if the internet never existed, statistics that show how social media is being used on the biggest websites and a look at how women trust Pinterest more than Twitter.

Here are our top 10 Twitter stories of the week.

1. 55% Of Journalists Worldwide Use Twitter, Facebook To Source News Stories [STUDY]

A new study has revealed the extent to which journalists from around the world are using social media both as a source of news, and to verify stories already being worked on. In their Digital Journalism Study, Oriella surveyed 600 journalists and discovered that more than half (55 percent) used social channels such as Twitter and Facebook to find stories from known sources, and 43 percent verified existing stories using these tools.

2. Social Media And The History Of Influence [INFOGRAPHIC]

Did you know that the first recorded advertisement, a Boston newsletter announcement seeking a buyer for an estate, dates back to 1704? How things have changed. And how they’ve stayed the same. In today’s social media world, influence, and the perception thereof, is still a big deal. Big enough, in fact, for marketers and brands to be willing to pay for and reward influencers in their niche, and with good reason: peer recommendations drive sales. A recent survey showed that 70 percent of Facebook users were influenced into making a purchase based on a recommendation from a friend or family member on the social network.

3. What If The Internet And Social Media Never Existed? [INFOGRAPHIC]

Have you ever imagined what the world would be like withoutthe internet? And I don’t mean how you would feel if it had suddenly all been completely erased when you woke up. What if it never existed? How different would everything be? Some 2.3 billion people use the internet worldwide, all of whom are connected, and the internet has given us a wealth of information (across some 550 million websites) that has made it the greatest resource mankind has ever known. So how would life be if it none of this had ever happened?

4. 40% Of The World’s Biggest Websites Link To Twitter On Their Homepage [STUDY]

Did you know that almost a quarter (24.3 percent) of the top 10,000 websites in the world use some form of official Facebook integration on their homepage? If you include standard links to their Facebook Pages, this number jumps to an even more impressive 49.3 percent. So how does that compare to Twitter? Well, while two-fifths (41.7 percent) of the top 10,000 websites have some form of Twitter link on their homepage (i.e., “follow us on Twitter”), just 4.3 percent use Twitter’s share button, and only one in ten (10 percent) utilise any of the official Twitter widgets.

5. Women Trust Pinterest More Than Twitter, Prefer Blogs For Purchase Decisions [INFOGRAPHIC]

Did you know that, in a recent survey, 73 percent of female users said that they trust Twitter? Trust, of course, is paramount to success for any online platform, and drives people to action, particularly when it comes to e-commerce. Twitter was second behind only Pinterest (81 percent) as the most trusted social network for women, and 31 percent said that they had gone on to buy an item recommended to them through the micro-blogging channel.

6. Do We Share Too Much Online? [INFOGRAPHIC]

Did you know that in a recent survey 90 percent of adults said that they think people share too much on social media? It’s certainly true that as social channels such as Twitter and Facebook rapidly integrate themselves into our everyday lives (both personal and professional), we’re becoming increasingly relaxed about what we choose to reveal about ourselves to our friends and followers. Indeed, it’s very easy to forget that, once published, the things you say and the way you behave online is potentially ‘out there’ forever – the camera, as they say, is always on.