This Week On Twitter: Facts, Figures And Twitter Psychology, Social Media ROI And Say Hello To T.Co

Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a detailed look at Twitter facts and figures, the psychology of Twitter, a short history of social media, auto-shortening with Twitter’s t.co URL and a guide to measuring the ROI of your social media campaigns.

Here are our top 10 Twitter stories of the week:

1. Twitter Facts And Figures [INFOGRAPHIC]

200 million. One billion. 450,000. 88%. 5pm. What do all of these figures have in common? They’re all key stats from the world of Twitter, and this infographic from marketing and design agency Touch is packed full of all the latest Twitter data.

2. The Psychology Of Twitter [INFOGRAPHIC]

The psychology of Twitter is fascinating. So many questions. Why did you unfollow me? Am I tweeting too much? How will people find me? How I can get more retweets?

3. A Short History Of Social Media (1978-2011) [INFOGRAPHIC]

Despite appearances, social media isn’t all Twitter and Facebook. Indeed, the foundations of the movement are scattered across numerous platforms, many of which have come and gone, and it’s generally accepted that the beginnings of social media date back to the very basic (but hugely popular) bulletin board systems of the 1970s and 80s.

4. All Links 20 Characters Or More Are Now Being Shortened With Twitter’s “t.co”

Like Bit.ly? Unfortunately, it might be going the way of Twitpic and the dinosaurs soon, if Twitter has anything to do with it. Today officially marks the day that all links on Twitter which are greater than or equal to 20 characters will be automatically shortened using t.co, Twitter’s own URL shortener. And by automatic, we do mean automatic – you don’t have a say in this whatsoever.

5. Social Media Analytics: Guide To Measuring The ROI Of Your Social Strategy [INFOGRAPHIC]

The ROI (return on investment) of social media is a hot topic – some people think measuring the ROI from Twitter and Facebook campaigns is extremely problematic, whilst others believe that even looking to quantify ROI from these platforms is largely missing the point of ‘social’ media. But… your boss keeps asking you. What’s my bottom line? Where’s the ROI? How do I know that I’m getting the most bang for my social buck? What are the KPIs (key performance indicators)? How do I know that this isn’t just a big waste of time?

6. Twitter, Facebook, LinkedIn: Social Media Tips And Stats For Small Business Success [INFOGRAPHIC]

Social media has quickly grown from a way for friends and family to stay connected into an integral and increasingly essential part of businesses of all sizes. Small companies in particular can reap enormous benefits from platforms such as Twitter, Facebook and LinkedIn, but what is the key to their success?

7. Retweet Added To Oxford English Dictionary

In the latest testament to Twitter’s growing importance in the modern world, the Oxford English Dictionary has recognized one very significant aspect of the micro-blogging social network by adding the word ‘retweet’ to its 12th edition.

8. Twitter Defamation Cases Are Heating Up

Watch what you say on Twitter. Just because something is 140 characters long, doesn’t mean it doesn’t hae the power to land you in the courtroom. Another Twitter defamation case has been filed. Perhaps not surprisingly, this one – like several before it – is in the entertainment industry: record executive Ira DeWitt is suing artist Johnny Gill for comments that he made about her on Twitter.

9. 4 Things To Remember When Running A Twitter Contest

Twitter is a fantastic place to host a contest. You have a direct line to your customers and fans, you can easily set a time limit, and you can even use a hashtag to track it easily. However, there are some things you’ve got to consider when setting up your Twitter contest, or else the scammers, hackers, and otherwise deceptive people will start coming out of the woodwork and ruin all your best intentions.