This Week On Twitter: 10 Twitter Mistakes, Social Media Marketing Stats, Vine > Instagram For Shares

Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a look at 10 mistakes that you might be making on Twitter, a visual that reveals the marketing benefits of social media, news that Vine has surpassed Instagram for shares on Twitter, an update on the top 10 most-followed people on Twitter and how brands can convert the 7 types of social media fan into customers.

Here are our top 10 Twitter stories of the week.

1. 10 Mistakes That You Might Be Making On Twitter [INFOGRAPHIC]

Twitter is a million different things to a million different people, and it’s probably fair to say that there is no single right way to use the micro-blogging social network. If whatever you’re doing on Twitter works for you, then it works. However, there are certain things that some folks do on a regular basis on Twitter that are not only harming their efforts on the platform itself but, if they repeated this behaviour in their “real life”, they’d likely quickly see the error of their ways… if only because they’d appear to be quite insane.

2. Facts, Figures And Statistics – The Marketing Benefits Of Social Media [INFOGRAPHIC]

Did you know that a recent survey showed that 89 percent of marketers said that social media has generated more exposure for their business, and that increasing traffic was the second major benefit, with 75 percent citing positive reports? You hear time and time again that social networking sites such as Twitter and Facebook have made a massive impact on business marketing, but where’s the proof? Where are the hard numbers?

3. Vine Surpasses Instagram In Twitter Shares

Five-month-old Vine is already giving Instagram a run for its social media clout. Just a few days after Vine became available on Android, San Francisco-based Topsy Analytics reported that Vine had garnered 2.86 million shares on Twitter, vs. Instagram’s 2.17 million shares.

4. The Top 10 Most Followed People On Twitter [STATS]

Back in January of this year, Justin Bieber became Twitter’s most-followed user, dethroning long-time champion Lady Gaga, who was the first Twitter user to reach 10, 15, 20, 25 and 30 million followers. Since then, Bieber has gone from strength-to-strength, and recently became the first person on Twitter to boast more than 40 million followers. Gaga, meanwhile, faces increased competition from Katy Perry for Twitter’s second spot – now less than half a million fans ahead, from more than 1.8 million back in February, Gaga likely will drop down to the third place later this year.

5. The 7 Types Of Social Media Fan (And How To Convert Them Into Customers) [INFOGRAPHIC)

I’ve said it before and I’ll say it again: to do well in this crazy world of social media, all you need are 100 true fans. What’s a true fan? On Twitter, it’s someone who goes out of their way to read your tweets, even checking your profile in case they’ve missed something. It’s a person who consistently retweets your most worthy submissions, and recommends you to their friends. If you’re a brand on Twitter, a true fan is somebody who raves about your products, and appreciates your excellent customer service.

6. 7 Tips To Get More Followers On Twitter [INFOGRAPHIC]

How do you get more followers on Twitter? It’s the age-old question, and while the number of followers that any user has on everybody’s favourite micro-blogging social network should never be considered indicative of quality of content, like it or not people can and will judge you on the size of your Twitter network. And while only the very famous can expect to boast Twitter tallies in the millions, there are things that all of us can to do make our Twitter content more attractive to potential subscribers.