This Week On Twitter: State Of Twitter 2013, Perfect Social Media Posts, Social Mobile Marketing

Need a little weekend reading?

We’ve compiled our top ten Twitter stories of the week, which includes a look at the state of Twitter 2013, tips on how to create perfect social media posts, a visual that addresses why smart social marketers must think mobile first, the latest numbers on how recruiters are using social media and your guide to building the ultimate Twitter profile.

Here are our top 10 Twitter stories of the week.

1. The State Of Twitter 2013 [INFOGRAPHIC]

Twitter launched on March 21, 2006, and things were never the same again. Some 170 billion tweets have been sent and exchanged since those early days, and Twitter now boasts more than 200 million active users and an increasingly important presence in the mobile social space. Accordingly, Twitter, Inc has become a viable business, too, with more than 900 employees and an estimated value of at least $10 billion.

2. Facebook, Twitter, Instagram, Pinterest, Vine – How To Create Perfect Social Media Posts [INFOGRAPHIC]

“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away,” wrote acclaimed French writer Antoine de Saint-Exupéry and, in many ways, he could have been taking about social media, albeit close to a century before its existence. You see, the perfect post on a platform like Twitter is often as much about what you leave out as what you say. Not only because of the hard and fast 140 character limit, but also because of the desire for efficiency and clarity of prose. And when you consider that each of your posts will also need a clear call to action, excellent punctuation, sufficient retweet space and a shortened URL, the area reserved for your message – that is, what you’re actually trying to say – has to be very concise indeed. Which means it has to be perfect. Every single time.

3. Why Smart Social Marketers Think Mobile First [INFOGRAPHIC]

Did you know that 60 percent of Twitter’s 288+ million users access via mobile at least once per month, and many do so multiple times each and every day? Mobile isn’t coming soon – it’s already here. Mobile users exchange content twice as often as their desktop counterparts. Moreover, they’re 66 percent more likely to retweet, share three times as often on Pinterest and far more engaged on Facebook.

4. 55% Of Recruiters Turn To Twitter, Compared To Facebook’s 65% And LinkedIn’s 94%

The results of the 6th annual Social Recruiting Survey from social recruiting platform Jobvite reveal that LinkedIn is unsurprisingly recruiters’ top resource for vetting candidates, with Twitter coming in third to Facebook’s second.

5. How To Build The Ultimate Twitter Profile [INFOGRAPHIC]

How do you build the ultimate Twitter profile? Start by getting your images and design in place. Use a bold, dynamic wallpaper with a strong sidebar, an eye-catching header image and a unique profile picture. Complete your bio in full. Maintain a healthy ratio of followers to the people that you’re following. Don’t use systems that automate Twitter for you – do the work yourself. And pay close attention to trends and the everyday pulse of Twitter – find out what’s happening, and get involved.

6. Former Twitter Engineer Creates App That Lets You Delete Your Tweets With A Hashtag

Deleting tweets is a controversial practice, but does have its uses – and now former Twitter engineer Pierre Legrain has created an app to let you do so in an organized fashion. “Spirit for Twitter” enables Twitter users to schedule their own tweets to be deleted. Here’s how it works.